Overview

155,015

Number of Post Offices in India

8,511

On an average, people are served by a Post Office in the country

20.99 sq.km

Average area served by a Post Office

My Design Process

Here is the standard UX design process that I followed. It is a continuous process that includes research, prototyping, testing, and refining.

Discover

• Identifying Problem

• Secondary Research

• Competitive Analysis

Define

• Personas

• User Journey Map

Ideate

• User flow

• Wireframing

Design

• Style Guide

• Visual Design

• Prototyping

Test

• Usability Test

• Gather Feedback

Identifying the Problem

Despite having one of the oldest and widest networks of India, people are not satisfied with the service of India post as it has partially failed to deliver and meet the needs of the time.

Below are a few instances from various social media sites.

Competitive Analysis

Key Differences Between These Companies

• Simple and easy to use website


• Accurate trace and track service


• 24/7 Customer support


• Reliability and trust gained over the years

Summary

Customer expects for a smooth and reliable service provider, which provides faster deliveries, trackable, better shipping rate and good customer service.

User Persona

Capturing the needs, motivations and frustrations of the Users

User Journey Map

Scenario : User want to mail a letter using postal service

Diving Deep into India Post website

Observations

• Poor information hierarchy

• Over crowded design

• Navigation is not user-friendly

• Improper uses of image, icons, colors and type scale

Most demanding feature in the website are

• Track and Trace

• Pricing

• Locate Post Office

Refining the brand elements and interfaces

Problem

The logo is not proportionate. The text size is very small compared to the wide logo background. This makes the text illegible on scaling down the logo size.

Refining the logo

Adjusted the aspects ratio of the envelop with the wing. Enlarged the text and moved the text to the right to make it legible. The intent here is to make the logo fit correctly in every medium without losing its originality.

Color and Typography

Defining the style guide

User Flow

User flow diagram for the landing page of the Website

Wireframe

initial wireframe for the idea

Interface Designs

High Fidelity UI mockup

Marketing/Social Post Designs

Defining a style to promote the India postal service in a consistent design language